GEO Readiness Checker
Find out whether ChatGPT, Perplexity, and Google AI Overviews can actually access, read, and cite your website — before your competitors figure it out first.
Checks robots.txt, structured data, and AI crawler access · No sign-up required
Checking your robots.txt…
This takes about 15–20 seconds — we're checking multiple AI crawlers and scanning your homepage.
Results for —
Can these bots actually reach your site?
Based on your robots.txt rules — these bots feed ChatGPT, Perplexity, Gemini, and other AI answer engines.
Readiness ChecklistWhat we found on your site
Want us to fix what's blocking you?
Send your GEO results to our team on WhatsApp. We'll tell you exactly what to change in your robots.txt and content structure to get picked up by AI answer engines — no charge, no obligation.
Send Results via WhatsApp →Robots.txt and homepage checks use a best-effort public fetch and may be unavailable for some sites. Foundational crawlability data is sourced from Google's Lighthouse engine.
The signals AI answer engines actually rely on
GEO isn't a mystery — it's a specific, checkable set of technical and content signals. This tool inspects the ones that matter most.
AI Crawler Access
Whether GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and CCBot are allowed or blocked in your robots.txt.
Structured Data
Whether your homepage includes machine-readable JSON-LD schema that helps AI engines understand your content.
FAQ / Q&A Content
Question-and-answer formatted content is the single most commonly cited format in AI-generated answers.
Content Depth
Thin pages give AI engines nothing to summarize or cite — we check whether your homepage has enough substance.
Clear Page Structure
A single, clear H1 heading and descriptive title tag help both search engines and AI models understand page intent.
Crawlability
Foundational technical accessibility, verified through the same Lighthouse engine Google uses internally.
What Is Generative Engine Optimization (GEO)?
GEO is the practice of making your website visible, readable, and citable to AI systems like ChatGPT, Perplexity, Google's AI Overviews, and Gemini — the same way SEO makes it visible to traditional search engines. The two disciplines overlap heavily, but GEO adds a layer traditional SEO never had to consider: your content isn't just being ranked, it's being read, summarized, and sometimes rewritten entirely by a language model before it ever reaches the end user.
That changes what "visibility" means. A page can rank #1 on Google and still be completely invisible to ChatGPT if an AI crawler was blocked from accessing it, or if the page's content is too unstructured for a model to confidently extract and cite.
Meet the AI Crawlers
Unlike Googlebot, which has crawled the web for two decades, AI crawlers are newer, less understood, and frequently blocked by accident — often because a generic "block all bots" rule in an old robots.txt file was never updated.
| Crawler | Operated By | Feeds |
|---|---|---|
| GPTBot | OpenAI | ChatGPT training data |
| ChatGPT-User | OpenAI | Live browsing inside ChatGPT |
| PerplexityBot | Perplexity | Perplexity's real-time answers |
| Google-Extended | Gemini & AI Overviews | |
| CCBot | Common Crawl | Training data for many LLMs, including open-source models |
Blocking one of these doesn't just remove you from that specific tool — for training-data crawlers like GPTBot and CCBot, it can mean your brand is simply absent from a model's knowledge entirely, sometimes for years, until the next training run.
Why robots.txt Is Now a Marketing Decision, Not Just a Technical One
robots.txt was historically managed by developers with no marketing input, using rules copied from templates or old plugins. Many of those templates block "all bots" by default as a security-first default, which now silently excludes a business from an entire category of AI-driven discovery without anyone realizing it. Reviewing robots.txt for AI crawler access is now a five-minute task with potentially significant upside — and this tool is built to make that review instant.
Blocking AI crawlers is sometimes the right call — for example, if you don't want your pricing or proprietary content used in AI training. The point of this checker isn't to tell you to always allow everything, but to make sure the decision is intentional rather than accidental.
What Kind of Content Actually Gets Cited
- Direct, extractable answers: AI engines favour content that states a clear answer early, rather than building up to it.
- FAQ-formatted sections: question-and-answer pairs are disproportionately represented in AI-generated citations.
- Structured data (JSON-LD): explicit machine-readable markup reduces ambiguity for the model parsing your page.
- Specific, checkable facts: numbers, comparisons, and named entities are easier for a model to extract confidently than vague marketing language.
Common questions about GEO readiness
No — they're complementary. Most AI answer engines still rely heavily on traditional search indexes and rankings as an input. Strong SEO fundamentals remain the foundation; GEO adds AI-specific considerations on top of that foundation.
Many WordPress themes, security plugins, and website templates include broad bot-blocking rules by default, written before AI crawlers existed as a named category. These rules often use wildcard patterns that unintentionally catch GPTBot, ClaudeBot, and similar crawlers.
Some sites block automated fetching entirely, including from browser-based tools like this one. When that happens, we mark those checks as "unable to verify" rather than guessing — our team can run a deeper manual check if needed.
No tool can guarantee inclusion in a specific AI-generated answer — that depends on the query, the model, and real-time factors outside any website's control. A high score removes the technical barriers that would make citation impossible; it doesn't guarantee it.
Not necessarily. If your content is proprietary, paywalled, or you have specific concerns about AI training data, blocking is a legitimate choice. The goal of this checker is to surface the decision clearly, not to push one answer.